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RAMONA
DE LUCA
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ACADEMIC EXPERIENCE
Learning and Living
2014-2018
PH.D., EAESP- FGV, FUNDAÇÃO GETÚLIO VARGAS, SÃO PAULO, BRAZIL
2009-2012
MASTER OF SCIENCE, BOCCONI UNIVERSITY, MILAN, ITALY
2006-2009
UNDERGRADUATE, BOCCONI UNIVERSITY, MILAN, ITALY
January 2009 - August 2009
VISITING STUDENT UNIVERSIDADE CATÓLICA PORTUGUESA - PORTO, UCP/PORTO, PORTO, PORTUGAL
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TEACHING EXPERIENCES
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2014-present
Teaching Assistant, EAESP- FGV, Fundação Getúlio Vargas, FGV, São Paulo, Brasil
Courses: Marketing, Consumer Behavior, Research Methods
2018-present
Onlearning Marketing Professor, Saint Paul Business School, São Paulo, Brazil
Courses: Marketing Strategy, Digital Marketing, Branding
2020-present
Academic Coordinator at Saint Paul Business School, São Paulo, Brazil
Concentration: Marketing Strategy
FURTHER ACADEMIC EXPERIENCE
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2020-present
REVIEWER, MULTISENSORY RESEARCH
2020-present
REVIEWER, RAE - REVISTA DE ADMINISTRAÇÃO DE EMPRESAS (BRAZIL)
2020-present
REVIEWER, PSYCHOLOGY & MARKETING
2020-present
CHIEF OF "RETAILING AND MARKETING CHANNELS" TRACK AT ANPAD - NATIONAL ASSOCIATION OF GRADUATE STUDIES AND RESEARCH IN MANAGEMENT
October 2018-present
RESEARCHER, EAESP- FGV, FUNDAÇÃO GETÚLIO VARGAS, FGV, SÃO PAULO, BRASIL
2018-present
REVIEWER, JOURNAL OF PRODUCT & BRAND MANAGEMENT
2016-present
REVIEWER, ACR CONFERENCE
2015-present
ORGANIZING COMMITTEE, ,CLAV - LATIN AMERICAN RETAIL AND CONSUMPTION CONFERENCE, SÃO PAULO, BRAZIL
2014-present
REVIEWER, ,CLAV - LATIN AMERICAN RETAIL AND CONSUMPTION CONFERENCE, SÃO PAULO, BRAZIL
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PUBLICATIONS
Peer-reviewed journal articles
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DE LUCA, R.; BOTELHO, D. (2021). A Cognition-Based Approach to Scent Marketing: Review and Research Agenda. Academy of Marketing Science Review. https://doi.org/10.1007/s13162-019-00154-8.
DE LUCA, R.; BOTELHO, D. (2020). Olfactory priming on consumer categorization, recall, and choice. Psychology & Marketing. https://doi.org/10.1002/mar.21342
BOTELHO, D.; DE LUCA, R. (2017). Faro para Negócio. (Cessou em 2004. Cont. ISSN 1806-8979 GV Executivo), v.16, p.37-41..
DE LUCA, R.; FERREIRA, M.; BOTELHO, D. (2016). When Guilt Induces Charity: The Emotional Side of Philanthropy. , v.5, p.44 – 58.
PUBLICATIONS IN CONFERENCE PROCEEDINGS
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DE LUCA, R.; BOTELHO, D. (2020).
Priming Pleasure Through Smells: the Effect of Positive Odors on Categorization of Affectively Congruent Objects, NA, Advances in Consumer Research, v.48, p. 1.
DE LUCA, R.; BOTELHO, D. (2020).
The Effect of Ambient Odors on Categorization and Semantically-Congruent Product Choices, NA, Advances in Consumer Research, v.48, p.1.
BOTELHO, D.; FLEURY, F.; DE LUCA, R. (2020).
Counterfeit Consumption Eliciting Group-Based Emotions , NA, Advances in Consumer Research, v48, p.1.
ZANCANELLA, C.; BOTELHO, D.; DE LUCA, R.; (2019).
The Effect of Product Conspicuousness and Social Risk on Negative Emotions: The Ethical Dilemma of Consuming Counterfeits, NA, Advances in Consumer Research, volume 47, p.981.
DE LUCA, R.; BOTELHO, D. (2018).
Odor Priming and Product Preferences: When Smells regulate Preferences for Semantically-congruent Products and Brands. , NA, Advances in Consumer Research, v.46, p.918.
DE LUCA, R.; BOTELHO, D. (2017).
The Smell of Selling: Olfactory Cues as a route for Product Aesthetic Preferences. , NA, Advances in Consumer Research, v.45, p.1024.
DE LUCA, R.; FERREIRA, M.; BOTELHO, D. (2016). A Theoretical Perspective on Guilt and Materialism in Helping Behavior, NA, Advances in Consumer Research, v.44, p.727.
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MANUSCRIPTS IN PREPARATION/SUBMITTED FOR REVIEW
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DE LUCA, R.; BOTELHO, D. (in preparation for review). “When your hospital smells good: the effect of odors on the enrichment of patients experience”.
DE LUCA, R.; BOTELHO, D. (in preparation for review). “When Smelling Triggers Liking: The Two Routes of Processing Dynamics of Aesthetic Preferences”.
CONFERENCE PRESENTATIONS: TALKS
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DE LUCA, R.; BOTELHO, D. (attending as a presenter). "Odor Priming and Product Preferences: When Smells regulate Preferences for Semantically-congruent Products and Brands". XLII Encontro da Anpad, Curitiba (PR), 2018.
DE LUCA, R.; FERREIRA, M.; BOTELHO, D. (attending as a presenter). “Give Me Something Back! Consumer Materialism and Public Recognition as Determinants of Donation Intention”, XL Encontro da Anpad, Salvador (BA), 2016.
DE LUCA, R.; BOTELHO, D. (attending as a presenter). “New Perspectives of Scent Marketing: An Accessibility - Diagnosticity Approach”, XL Encontro da Anpad, Salvador (BA), Brazil, 2016.
DE LUCA, R.; BOTELHO, D. (attending as a presenter). “The Role of Scent in the Marketplace: An Accessibility-Diagnosticity Perspective”, EMAC - The European Marketing Academy Conference, Oslo, Norway, 2016.
DE LUCA, R. BOTELHO, D. (attending as a presenter). “Emotional and Cognitive Determinants of Olfactory Stimuli as a cue for consumer responses”, CLAV 2016 - 9º Congresso Latino-Americano de Varejo, São Paulo, Brazil.
DE LUCA, R.; BOTELHO, D.; FERREIRA, M. (attending as a presenter). “Ambient scent and consumer responses: review and research agenda”, XXXIX Encontro da Anpad, Belo Horizonte (BH), Brazil, 2015.
DE LUCA, R.; BOTELHO, D.; FERREIRA, M. (attending as a presenter). “When Guilt Induces Charity: The Emotional Side of Philanthropy”, XXXIX Encontro da Anpad, Belo Horizonte (BH), Brazil, 2015.
CONFERENCE PRESENTATIONS: POSTERS
DE LUCA, R.; BOTELHO, D. "Priming Pleasure Through Smells: the Effect of Positive Odors on Categorization of Affectively Congruent Objects ". 2020 ACR Conference, virtual conference, 2020.
DE LUCA, R.; BOTELHO, D. (attending as a presenter). “The Effect of Ambient Odors on Categorization and Semantically-Congruent Product Choices”, 2020 ACR Conference, virtual conference, 2020.
BOTELHO, D.; FLEURY, F.; DE LUCA, R. (attending as presenter). “Counterfeit Consumption Eliciting Group-Based Emotions ”, 2020 ACR Conference, virtual conference, 2020.
ZANCANELLA, C.; BOTELHO, D.; DE LUCA, R.; (attending as presenter)(2019).
“The Effect of Product Conspicuousness and Social Risk on Negative Emotions: The Ethical Dilemma of Consuming Counterfeits”, 2019 ACR Conference, Atlanta (GA), 2019.
DE LUCA, R.; BOTELHO, D. (attending as a presenter). “Odor Priming and Product Preferences: When Smells regulate Preferences for Semantically-congruent Products and Brands”, 2018 ACR Conference, Dallas (TX).
DE LUCA, R.; BOTELHO, D. (attending as a presenter). “Odor priming and food preferences: when smells regulate choice of semantically-congruent products and brands”, 2018 Eurosense - European Conference on Sensory and Consumer Research, Verona, Italy.
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CONFERENCE PRESENTATIONS: POSTERS
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DE LUCA, R.; BOTELHO, D. (attending as a presenter). “The Smell of Selling: Olfactory Cues as a route for Product Aesthetic Preferences”, 2017 ACR Conference, San Diego (CA), 2017.
DE LUCA, R.; FERREIRA, M.; BOTELHO, D. (attending as a presenter). “A Theoretical Perspective on Guilt and Materialism in Helping Behavior”, 2016 ACR Conference, Berlin, Germany, 2016.
DE LUCA, R.; BOTELHO, D. "Priming Pleasure Through Smells: the Effect of Positive Odors on Categorization of Affectively Congruent Objects ". 2020 ACR Conference, virtual conference, 2020.
WORKING EXPERIENCE
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CÂMARA ÍTALO BRASILEIRA DE COMÉRCIO, INDÚSTRIA E AGRICULTURA DE SÃO PAULO, BRAZIL
EXPORT MANAGER
September 2012-July 2013
FONDAZIONE DON CARLO GNOCCHI ONLUS - DON GNOCCHI
MILAN, ITALY
PROJECT MANAGER – OLFACTORY BRANDING
January 2012 - July 2012
CÂMARA ÍTALO BRASILEIRA DE COMÉRCIO, INDÚSTRIA E AGRICULTURA, RIO DE JANEIRO, BRAZIL
EXPORT MANAGER
January 2011 - June 2011
FELLOWSHIPS AND GRANTS
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2014-2018
CAPES - Coordination for the Improvement of Higher Education Personnel, Brazil.
PH.D. SCHOLARSHIP
2016
FGV-EAESP, Brazil. 2016 ACR Conference, Berlin (Germany).
TRAVEL STIPEND
2017
FGV-EAESP, Brazil. 2017 ACR Conference, San Diego (CA).
TRAVEL STIPEND
2018
Travel Stipend, FGV-EAESP, Brazil. 2018 Eurosense, Verona (Italy).
TRAVEL STIPEND
2018
FGV-EAESP, Brazil. 2018 ACR Conference, Dallas (TX).
TRAVEL STIPEND
2018-present
CAPES - Coordination for the Improvement of Higher Education Personnel, Brazil.
RESEARCH FELLOWSHIP
2019
Travel Stipend, FGV-EAESP, Brazil. 2019 ACR Conference, Atlanta (GA).
TRAVEL STIPEND
HONORS
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2018
Best Doctoral Dissertation from FGV-EAESP – School of Business Administration, Brazil
BEST DOCTORAL DISSERTATION (WINNER)
2019
HONORABLE MENTION
Best Doctoral Dissertation from CAPES - Coordination for the Improvement of Higher Education Personnel, Brazil.
2020
HIGHLY COMMENDED WINNER
2020 Emerald/EFMD Outstanding Doctoral Research Award in the Marketing chosen by the editorial team of European Journal of Marketing
SKILLS AND QUALIFICATIONS
Extensive knowledge of SPSSX and AMOS statistical programs, Qualtrics, Milliseconds.
Programming ability in JavaScript
Fluent in Italian (native), English and Portuguese
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CONTACT
Rua Itapeva 474, 675, CEP: 01332-000, São Paulo, (SP) – Brazil
Phone: +39 3398849374
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